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Norfolk Business Awards 2018

From a Royal boost to a rosé drought: Five things we learnt from Majestic Wine’s results

PUBLISHED: 12:00 14 June 2018 | UPDATED: 12:07 14 June 2018

A selection of wines at Naked Wines. Picture: DENISE BRADLEY

A selection of wines at Naked Wines. Picture: DENISE BRADLEY

Archant

The wine market is ever evolving with tastes and fashions changing each year.

Here are five things we learnt from Majestic Wine’s latest results.

UK drinkers are getting more adventurous

At Naked Wines, Hungarian wine sales have increased six-fold, and sales of Bulgarian wines are up 22%.

The company asked its customers what they wanted to see more of and found the top answer was wines from off the beaten track.

We like a touch of Royalty

Fine wines firm Lay and Wheeler, part of the Majestic group, sold 810 bottles of the 2016 Les Setilles Bourgone Blanc, produced by Olivier Leflaive, in two hours after it was served at the Royal Wedding.

The UK is starting to drink Prosecco the Italian Way

In Italy, it’s relatively unusual to drink Prosecco neat, instead a bitter liqueur, like the grapefruit based Aperol, is often added. Majestic saw sales of the spirit increase by 98% last year.

There could be a rosé drought

Higher than expected winter rosé consumption combined with the worst French harvest since 1949 could leave Provence pink supplies in danger. Sales of the wine spiked 118% at Majestic over the May Bank Holiday but the company is encouraging drinkers to expand their tastes or risk missing out.

The Costa Del Sol is changing our habits

The record number of British holidaymakers making their way to Spain has led to a rise in sales of Spanish coastal wines as drinkers have moved on from the much loved Rioja.

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