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Norfolk Business Awards 2018

Town unveils new signs to boost tourism and trade

PUBLISHED: 15:55 26 February 2018 | UPDATED: 15:55 26 February 2018

New Discover Lowestoft branded information signs are unveiled by Lowestoft Vision and the district council.
Picture: Nick Butcher

New Discover Lowestoft branded information signs are unveiled by Lowestoft Vision and the district council. Picture: Nick Butcher

Archant © 2018

A series of pedestrian signs have been installed throughout Lowestoft as part of a wider vision to encourage tourism and promote the town’s key attractions.

New Discover Lowestoft branded information signs are unveiled by Lowestoft Vision and the district council. Councillor Michael Ladd with one of the new information signs.
Picture: Nick Butcher New Discover Lowestoft branded information signs are unveiled by Lowestoft Vision and the district council. Councillor Michael Ladd with one of the new information signs. Picture: Nick Butcher

The ‘Discover Lowestoft’ signs, which will guide visitors from Kensington Gardens in the south of the town though to Sparrows Nest Gardens in the north, were officially unveiled today.

In total 21 signs have been produced, 11 fingerposts and 10 totems, to improve navigation around the town and highlight places of interest, side streets and hidden gems.

New Discover Lowestoft branded information signs are unveiled by Lowestoft Vision and the district council.
Picture: Nick Butcher New Discover Lowestoft branded information signs are unveiled by Lowestoft Vision and the district council. Picture: Nick Butcher

The project was jointly funded by Waveney District Council (WDC) and Lowestoft Vision, the town’s business improvement district.

Michael Ladd, WDC’s cabinet member for tourism and economic development, said: “These attractive new signs will help visitors navigate the town, allowing them to discover interesting destinations such as the beach, the historic Scores and a variety of public spaces.

New Discover Lowestoft branded information signs are unveiled by Lowestoft Vision and the district council.
Picture: Nick Butcher New Discover Lowestoft branded information signs are unveiled by Lowestoft Vision and the district council. Picture: Nick Butcher

“The town has much to explore and by raising the profile of these ‘hidden’ areas, visitors will be more likely to enjoy longer stays and more frequent return visits.”

Mr Ladd said the scheme will sit alongside a number of regeneration projects for the South Beach and seafront areas.

New Discover Lowestoft branded information signs are unveiled by Lowestoft Vision and the district council.
Picture: Nick Butcher New Discover Lowestoft branded information signs are unveiled by Lowestoft Vision and the district council. Picture: Nick Butcher

And it is hoped the project will attract new visitors to the town and in turn boost the local economy.

Chairman of Lowestoft Vision Danny Steel believes the initiative will have a positive impact on the town centre’s footfall and encourage new visitors.

He said: “We talk to the town’s business on a regular basis and signage was mentioned as an area in need of improvement.

“We are the servants of the town centre’s businesses and are delighted to be involved with this joint project.

“The new signage will be a great benefit to residents and visitors to Lowestoft.

“The project was the direct result of requests from town centre businesses to improve the information offered to the public.

“We have already had very positive comments from businesses.”

The colour of each sign denotes its placement and the attractions advertised – blue signs have been placed along the seafront, those showcasing the town centre are pink, while the historic High Street is populated with orange signs.

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