King’s Lynn-based Norfolk Green unveils £750,000 investment

06:30 11 July 2012

Norfolk Green has launched its new livery

Norfolk Green has launched its new livery


King’s Lynn based independent bus operator Norfolk Green has invested £750,000 in the first of a new fleet of double-deckers as it continues to grow its passenger numbers.

The significant investment heralds the start of a makeover for the company, which has also seen it launch a new mobile-friendly version of its website.

Managing director Ben Colson said: “These best-in-class modern vehicles will help us raise the bar in terms of passenger comfort and safety. We have already made big strides in terms of improving our services, and I look forward to introducing even more new buses in the years ahead.

“Norfolk Green is determined to play its part in the provision of an integrated transport service for the rural and urban communities we serve.”

The company said visits to had increased by about two thirds over the past year, with those from mobile devices up by over 300pc year on year, with these now accounting for over a third of all visitors.

The new site, to which users will be directed if they use a smartphone, will also enable users to search for next bus times from their nearest stop, by detecting their location.

The next stage will be to import real-time bus running information from the satellite tracking system that covers the whole fleet.

“While our website was designed to make it easy for visitors to find their bus times and fares, the surge in visits from people on mobiles has led us to offer a streamlined version that works better for smaller screens, and to give fast, accurate information to people on the move,” added Norfolk Green commercial manager Rob Bennett.

“We decided to go for a mobile version of the website, rather than developing an app, as this would have been a much longer process and would not guarantee to cover all types of mobile device.”

The two low-floor Alexander Dennis Enviro400 buses took to the road at weekend on the King’s Lynn to Hunstanton and Spalding routes. Each seats 79 passengers and they also have underseat ‘mood lighting’ and wood-effect laminate flooring.

The buses were built in Falkirk, in Scotland, by Alexander Dennis Ltd.

The investment comes as Norfolk Green has created a new silver and two-tone green livery. One of the buses has postcard-effect murals of Sandringham and Hunstanton, while the other is decorated with tweets from customers about why they love using the buses.

The new buses will be joined by two more identical vehicles next spring.


Show Job Lists


Employers in East Anglia are paying staff more and looking at benefits packages in a bid to attract and retain staff.
Photo credit: Philip Toscano/PA Wire

If you excel at your job then now might be the time to speak to your boss about a pay rise or equally look for an upgrade in your benefits package.

                                 Managing Director of Bakers and Larners of Holt, Michael Baker, pictured at the Holt department store.


Family businesses are the lifeblood of the economy, but can often be weighed down by tradition. Now a report seeks to champion the region’s oldest family firms. Business writer SABAH MEDDINGS reports.

Green 100


Enjoy the Green 100
digital edition


Mustard TV

Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Shaun Lowthorpe

Business Publishing Editor


Sabah Meddings

Business Writer


Kate Royall

Business Writer


Duncan Abel

Business Development Manager

Business Most Read


Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented

Newsletter Sign Up