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Investors risk missing out by focusing on high street names

PUBLISHED: 16:56 20 April 2017 | UPDATED: 16:56 20 April 2017

Investors in the East of England have been found to overly favour household names when making investments. Picture: Nick Ansell/PA Wire

Investors in the East of England have been found to overly favour household names when making investments. Picture: Nick Ansell/PA Wire

The region’s investors tend to buy shares in well-known brands rather than looking at a company’s performance, a study found.

Three in five people in the East of England who were planning to invest in the coming 12 months said they would go for household names, such as banks and supermarkets. The study, commissioned by Investec Wealth & Investment, found almost a third, 29%, of investors would only buy well-known companies and 47% would retain their stake, even if the stock performed badly.

Guy Ellison, head of UK equity research at Investec, said: “It’s understandable that many retail investors will be drawn to companies they know and have heard of, or see regularly on the high street. However, relatively few leading companies in the UK are household names and by simply focusing on well-known brands, many investors are potentially missing out on superior investment opportunities.”

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