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By annabelle dickson Business writer
Wednesday, September 19, 2012
A new international strategy for a Norwich company which designs interactive exhibitions is paying off after it won a £2.5m contract to redevelop Hong Kong’s Space Centre.
The contract for Boosted Education comes after the UK domestic market was hit by government cuts to the Gifted and Talented education programme.
It is hoped that the deal will have a knock on effect for the region with the potential to employ other local companies on the project.
George Forster, who founded the company, said: “We’re particularly delighted with this contract because it was won against stiff international competition and also enables us to bring some aspects of the contract work back here into the UK for the completion phase.”
The company also has other international contracts in the pipeline.
Dr Forster said: “Our future business plan is all about focusing on the science centre development work around the world. I see big opportunities in India, as well as our current discussions in the Middle East and Far East. Wherever possible we’re also keen to ensure that we bring business back here to the UK – and especially to the Norfolk area.”
The Hong Kong tender was won with the firm’s design partners, Houghton Kneale Design, and will see youngsters interact on matters of the universe and space travel.
The company sought the help of UKTI following the Gifted and Talented Education cut.
Dr Forster said: “That relationship with UKTI has been indispensable to us and enabled the securing of some great contracts.”
UKTI international trade adviser John Rimmer said: “They [Boosted] are such a success story because they saw themselves enormously affected by the loss of the domestic market, but now have repositioned and are doing all their work internationally.”
With a reputation as one of the toughest people in business, many stores would shudder at the thought of getting the Mary Portas treatment.