Norwich-based insurance giant Aviva is to quit the US life and pensions market after announcing a £1.1bn deal to offload its American arm.

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The group is selling Aviva USA to Athene Holding - a major player in America’s pension annuity sector.

The move comes six years after Aviva entered the US with the acquisition of AmerUs for £1.6bn, although the group stressed it will retain its asset management presence in America.

Today’s sale comes as part of a restructuring being led by chairman John McFarlane following the departure of chief executive Andrew Moss in May amid discontent over a poor share price performance.

New chief executive Mark Wilson, the former boss of Asian insurer AIA, is due to take on the reins on January 1.

As part of the plans announced in July, Mr McFarlane is working towards the sale or scaling back of 16 underperforming businesses.

It is also cutting up to 800 jobs across the business under plans to slash costs by £400m.

Aviva has already offloaded its Sri Lankan business, sold down its stake in Dutch insurer Delta Lloyd and earlier this week announced it was netting almost £500m after agreeing a settlement to walk away from its Spanish joint venture with Bankia.

The insurer said the sale of its US business will “considerably” boost its balance sheet strength.

Mr McFarlane added: “The disposal of the US business, combined with the recent settlement with Bankia, represents a successful end to the year and sets us up well for 2013.”

2 comments

  • They should have kept local country-based brands. Norwich Union almost certainly has more name awareness than Aviva in the UK. No doubt they will spend plenty of fees on marketing consultants to make the switch back!

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    BureValleyPaddy

    Tuesday, December 25, 2012

  • Given that its excuse for adopting its current identity was for global recognition,may we anticipate the restoration of the much preferred Norwich Union branding ?

    Report this comment

    midnorfolkman

    Friday, December 21, 2012

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