One of the more moving moments of the night came as Rosedale Funeral Homes was unveiled as the winner of the Community Impact Award category and husband-and-wife team Anne and Simon-Beckett-Allen explained how the business helped children cope with bereavement.

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In fact it was left to Mrs Beckett-Alan to do the talking as her husband was too moved to speak about winning – an indication of just how much winning means to the finalists.

This family-run business, with six funeral homes across south Norfolk and north Suffolk, has community engagement embedded throughout its operation. From an innovative schools programme that has provided bereavement support packs to more than 50 local schools and donating memory boxes to care homes to support dementia sufferers, to always using local bearers, so they are recognised in the community, Rosedale carries out low-key, high-impact community activities.

Crediting the way they do things to the rapid growth of the business, judges said that Rosedale was a great example of a small business making a big difference.

Anne Beckett-Allen said: “We never expected to win. I think our work with schools providing books to help children through bereavement is what made us stand out to the judges. It shows that making a difference in the community doesn’t need to be done through big grand gestures.”

Other finalists were Inspired Change based in North Walsham and Norwich based RCP Parking.

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