Search

In Graphics: The economic importance of region’s tourism industry revealed

07:00 01 April 2014

Chris Scargill is a partner with Larking Gowen and is heading up the Business Tourism Survey which will be produced in March 2011

Chris Scargill is a partner with Larking Gowen and is heading up the Business Tourism Survey which will be produced in March 2011

Archant

Confidence rises across tourism industry

Rising optimism among the region’s tourism businesses is likely to
benefit the wider economy, it is claimed.

Larking Gowen’s Tourism Business Survey found that nearly six out of 10 holiday-related businesses are planning to put up wages and take on extra staff amid rising turnovers and increased profits.

Chris Scargill, Larking Gowen’s tourism partner, said “My view is that the extra pound in the pocket is bound to boost the feel-good factor across Norfolk and Suffolk.”

Copies of the annual survey, which examines important trends in the industry, will be handed out at today’s Visit Norfolk Spring Tourism Conference at the John Innes Centre in Norwich.

Further evidence of a resurgence in confidence comes in the survey’s findings that investment both in infrastructure and marketing and promotion is on the up.

However, Mr Scargill added the important caveat that “where there are winners there are also losers”.

“With such an eclectic mix of businesses, the tourism offer in Norfolk and Suffolk will always mean that
not everyone will see success,” he added.

Key aims of the survey are to provide valuable data against which businesses can benchmark their own performance and to highlight issues – such as the need to improve infrastructure and broadband speeds – that can be used in lobbying decision makers at local and governmental level.

This year’s survey sends a clear message to politicians to take the region’s number one industry more seriously with 78pc of businesses feeling the government does not provide enough support to the travel and tourism sector – and 60pc believing all political parties are indifferent to their needs.

On top of marketing spend increasing, the survey shows tourism businesses embracing social media and travel review websites with much greater intent.

Despite rising optimism, 56pc of tourism businesses are still worried about the state of the UK economy and half see weather as a make-or-break factor in the type of season they will have.

Do you have a story about the tourism industry? Email stephen.pullinger@archant.co.uk

Search hundreds of local jobs at Jobs24

1 comment

  • "Chris Scargill, Larking Gowen’s tourism partner, said “My view is that the extra pound in the pocket is bound to boost the feel-good factor across Norfolk and Suffolk.” What a load of rubbish. The extra pound in people pockets is to pay for the ever increasing bills, not to spend on overpriced attractions in Norfolk & Suffolk

    Report this comment

    "V"

    Tuesday, April 1, 2014

Management Jobs

Show Job Lists

Insight

Kevin Jordan is Credo Asset Finance's prestige and luxury vehicle specialist.

Sponsored: If you’re looking for a dream car for Christmas, Credo Asset Finance’s prestige and luxury vehicle specilist can find you the right deal, says Simon Gray.

From left, Sarah Gilder and Dominique Fell-Clark of Digibee. Sarah has taken part in a Future50 work shadowing project with neighbouring business The Avanti Group.

How can you bring new skills into your business when staff turnover is low and money may be tight? SHAUN LOWTHORPE talks to the Future50 businesses swapping ideas as part of an informal work shadowing programme.

Green 100

cover

Enjoy the Green 100
digital edition

Read

Mustard TV

Meet the Team

Mark Shields

Business Editor

|

Chris Hill

Agricultural and Farming Editor

|

Business Most Read

Awards

Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented

Newsletter Sign Up