December 13 2013 Latest news:
Monday, September 23, 2013
Up to 350 jobs are to be created in mid Norfolk after a multi-million-pound expansion at a frozen food factory.
Hain Daniels, the American owners of the Linda McCartney factory in Fakenham, yesterday unveiled its £20m investment with Sainsbury’s to create chilled premium puddings.
The hi-tech factory has already brought 200 jobs to the area and bosses hope the patisserie-style desserts will have created 350 new roles by April.
The move is in line with the supermarket’s commitment to doubling its sales of British-made products by 2020.
Rob Burnett, chief executive of the Hain Daniels Group, said he was expecting their turnover to have doubled within a year as a result of the expansion.
“It has allowed us to invest more in the community,” he said.
“We’re thrilled to be formally opening our state-of-the-art facility in Fakenham.
“We are proud to be a key employer in the region and supporter of local initiatives in the community. We’re really excited about the future.”
Inspired by the perceived increased popularity in entertaining at home, Sainsbury’s said it was proud to be serving-up British sweet treats.
Mike Coupe, commercial director at the supermarket, said the expansion was part of their 20x20 Sustainability Plan.
“This expansion is a great milestone for a number of reasons. Not only does Fakenham create world- inspiring desserts for our customers, it’s in line with our 20x20 commitment to double our sales of British food,” he said.
“Provenance is a massive issue for customers and it is at the heart of what we are doing here [in Fakenham].”
More than 100 desserts, ranging from £1 to £4, are produced every day in the factory and a specialist dessert maker is in-house to create new recipes and train other colleagues.
The proposal follows a $230m (£148m) takeover deal of the Daniels Group by US-owned Hains Celestial, which brought with it a pledge to increase the use of the Fakenham factory, one of eight UK sites, as part of a plan to “create a powerhouse in the fresh and frozen natural sector in the United Kingdom”.
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