Search

How to boost your business for 2013: Kevin Horne, chief executive of NWES and lead sponsor of the EDP Future 50

06:00 11 January 2013

Apple Ipad being used by a businessman. Photo: Steve Adams

Apple Ipad being used by a businessman. Photo: Steve Adams

Archant

With most of us back to work for real this week, the new year is well and truly under way. But what can you do to improve the outlook for you and your business in 2013? We asked our select panel of experts for their views.

Kevin Horne, chief executive of NWES and lead sponsor of the EDP Future 50:

1. Learn something new – Enterprising people know that they never know it all. Invest in your own training and development to improve your business performance.

2. Get networking. Play the long term game and develop contacts; you never know when they will lead to business for you. Have a SMART approach – Smile, Mingle, Ask questions, Remain objective, Take the initiative

3. Take time to work on strategy - Give yourself two weeks each year to do nothing but concentrate on strategic issues. It seems like a long time but it is only 4pc of the year.

4. Buy local. Use local small businesses to form your supply chain. This regenerates the local economy and ensures that spending power is boosted. Everybody wins. Shout about your commitment to the region.

5. Be flexible. The pace of change is increasing and bureaucratic control means that you will be left behind. Set out your principles, stick to them and then relax the rigid rules.

6. Set goals and measure progress towards them rigidly – A business without goals is like a car journey without a destination.

7. Increase your social media usage, but go one stage further and monitor what results from you activity such as numbers it directs to your website.

8. Check what your competitors are up to.

Assessing the competition should be a constant activity, not just something you look at when you set up in business.

9. Get feedback from your customers. Successful businesses provide quality service at quality prices. By doing more of what your customers want may allow you to increase prices without losing trade.

10. Be better with email and voicemail. Many businesses don’t return phone calls and emails in a timely manner which could be one of the quickest ways to damage your business, if you don’t return calls/emails customers will move on to another provider that will!

Search hundreds of local jobs at Jobs24

0 comments

Management Jobs

Show Job Lists

Insight

Kevin Jordan is Credo Asset Finance's prestige and luxury vehicle specialist.

Sponsored: If you’re looking for a dream car for Christmas, Credo Asset Finance’s prestige and luxury vehicle specilist can find you the right deal, says Simon Gray.

From left, Sarah Gilder and Dominique Fell-Clark of Digibee. Sarah has taken part in a Future50 work shadowing project with neighbouring business The Avanti Group.

How can you bring new skills into your business when staff turnover is low and money may be tight? SHAUN LOWTHORPE talks to the Future50 businesses swapping ideas as part of an informal work shadowing programme.

Green 100

cover

Enjoy the Green 100
digital edition

Read

Mustard TV

Meet the Team

Mark Shields

Business Editor

|

Chris Hill

Agricultural and Farming Editor

|

Business Most Read

Awards

Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented

Newsletter Sign Up