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How to make the most of Sync the City

PUBLISHED: 09:46 14 November 2017 | UPDATED: 09:46 14 November 2017

George Davis, group chief executive of The Senlab Group and Propser BI. Picture: James Neale

George Davis, group chief executive of The Senlab Group and Propser BI. Picture: James Neale

James Neale/SenLab

SenLab Group chief executive George Davis discovered an interest in entrepreneurship at last year’s Sync the City.

While his team did not win, he went on to form a successful start-up fintech firm.

Here are his six tips to get the most from the experience.

1. Take it seriously.

Push yourself and your team to create something both innovative and robust.

This could be the start of something massive.

2. Don’t be comfortable.

I never planned to pitch an idea on the first night, it made me entirely uncomfortable, but thank god I did.

3. Listen to your mentor.

We were mentored by Dom Davis, who advises us still today, and his advice was invaluable. He taught me to pitch and taught me what was a realistic expectation of my team. All the mentors are industry professionals, use that to your advantage.

4. Play to your team’s strengths.

Don’t look for yourself in people when you’re building a team. Play to your weaknesses and their strengths. You need to form what is essentially a fully functional business. It’s easy to fill a team with all businessmen or all developers as you think alike, but what you need is people that think differently to you.

5. Pitch like it’s all you’ve got.

No matter how good your product is, a bad pitch will destroy. Personally, teams with founders who don’t pitch themselves seem to lack the emotion and passion for the business when conveying it in a pitch. It is so important to pitch your product well as it isn’t functionality, or design, that wins you the top position – it’s how well you express it to the public.

6. Network, Network, Network.

No matter why you attend the event, network as much as possible. Your next employer, employee, business partner, or investor might be in the room. The contacts you form at Sync the City are hugely valuable. So take advantage of the talent in the room and enjoy yourself whilst doing it.

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