A mid-Norfolk printing business has predicted an ambitious turnover for its first year and is already looking to expand.

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Reel Time labels, on Norwich Road, Watton, opened in August and produces labels for several products, from food and drink to medicines and chemicals.

Ian Tregay, sales director, said the predicted turnover for the first year was between £700,000 and £800,000.

He said: “We are quite innovative. In this economic climate we are trying to focus on short and medium-term runs at affordable prices instead of long-term runs. It keeps the cost down.”

Reel Time labels employs eight people and the majority live in Norfolk. It has two printing presses, which were made by Yorkshire-based AB Graphics.

Mr Tregay added: “From a flying start I don’t think we have been doing badly, bearing in mind we have only been going for three months. We are already looking to expand.”

The company also produces a wide range of self-adhesive products, including thermal wristbands, which can be personalised.

One customer of this particular product is Adventure Island theme park, in Southend, Essex.

Other wristbands produced by Reel Time labels are also used for security purposes in the VIP area for the F1 Monaco Grand Prix boating area.

The majority of customers are from East Anglia, but the business has recently started to work with Nestlé, in Surrey, where it will help print information onto the foil of Nestlé Easter eggs, and other companies in Yorkshire, Wales and Bournemouth.

Mr Tregay said he also hoped Reel Time labels would deal with more businesses abroad, while he said it was only a matter of time before all printing would become digital and the firm was ready to expand into that market.

“We have started to spread the barrel,” he added.

The company was part of the former Norwich Labels, based in Attleborough, for the past six years.

Norwich Labels was sold to Anglia Labels, in Haverhill, Suffolk, in August this year after all its staff, except one, decided to start the Watton firm.

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