When you work behind the scenes it can be hard to get your name out there to attract new talent to the business.

That is one of the reasons software developer Purple Tuesday is aiming to launch its own training academy as it seeks to develop the skilled workforce it needs to grow.

The firm, which currently employs 13 people, works with blue-chip companies such as Adnams, East of England Co-operative and Premier Inn to develop their background systems for everything from order management to insights and analytics.

Purple co-founders Seb Butcher and Carl Wright are targeting doubling the team in the next two years and expect to hit £750,000 turnover this year.

But with the skills they need hard to find, the pair are considering taking things into their own hands.

Mr Butcher said: 'We are passionate about helping the people that perhaps slipped through the cracks to get into the industry.

'Most people don't get the skills they need to get into the industry at school so we can help them to get that experience, but it helps us as well.

'We are really keen to look at how we can work more closely with schools but we are also looking to start our own training academy to provide apprenticeships in software.'

Purple Tuesday prides itself on getting under the skin of a client's business, with the firm's consultants working alongside

the team they are writing software for.

Mr Butcher said: 'We go into these businesses and meet the staff that are going to be using the software. The aim is that we make something that compliments the job they are doing rather than replacing it.

'A lot of the time customers don't know what they need.'

Mr Wright added: 'Often a business will say 'we need this' but we will take a look and see that we can make it simpler by doing it a different way.'

Purple believe Brexit pressures will see more businesses

scale back and need software to drive efficiencies – helping the firm grow.

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