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From a tunnel of light to city guides – some of Norwich BID’s success stories

PUBLISHED: 10:31 29 March 2017 | UPDATED: 12:45 29 March 2017

Late night Christmas shopping and lights in Norwich in 2016. Picture: SIMON FINLAY

Late night Christmas shopping and lights in Norwich in 2016. Picture: SIMON FINLAY

Archant Norfolk

Norwich Business Improvement District (BID) is meeting with businesses to make its case for another five years of funding with a ballot due in the summer. Here we will take a look at some of the BID’s achievements in its first term.

Tunnel of Light on Hayhill, Norwich. 
Picture: ANTONY KELLYTunnel of Light on Hayhill, Norwich. Picture: ANTONY KELLY

Shining a light on Norwich

The first thing that remains bright in the memory is the Tunnel of Light which adorned Haymarket in Norwich last Christmas.
Along with Christmas lights around the city centre the BID arranged for the UK and European first to come to the city.
It proved a hit with the crowds with visitors travelling from far and wide to go shopping in the city.

Head Out Not Home for the free street entertainment in Norwich. Groovapolitan entertain with their music at Gentleman's Walk. Picture: DENISE BRADLEYHead Out Not Home for the free street entertainment in Norwich. Groovapolitan entertain with their music at Gentleman's Walk. Picture: DENISE BRADLEY

Head Out Not Home

To encourage more residents and visitors to enjoy summer evenings the BID initiative Head Out Not Home arranged a series of musical performances around the city on Thursday evenings. 
Over a 10-week period the scheme resulted in a 7% increase in footfall.

Norwich BID City Hosts have had training to become Dementia Friends. 
Picture: ANTONY KELLYNorwich BID City Hosts have had training to become Dementia Friends. Picture: ANTONY KELLY

City Hosts

With more than 50 volunteers the blue tabard of the City Hosts has become a familiar sight for visitors to Norwich.
Since the introduction of the scheme they have helped more than 150,000 people and have now been given dementia friendly training.

Stevan Gurney, executive director of Norwich BID, takes part in a flashmob at Gentleman's Walk, to launch the new Discover Norwich App. Picture: Denise BradleyStevan Gurney, executive director of Norwich BID, takes part in a flashmob at Gentleman's Walk, to launch the new Discover Norwich App. Picture: Denise Bradley

Discover Norwich App

Launched in 2014 the Discover Norwich App gives visitors and residents alike access to maps, directories and what’s on guides.
It has had more than 18,000 downloads and averages 2,000 monthly users.

Stefan Gurney, centre, executive director of Norwich BID, with his team, each holding signs to go on Norwich lamp posts about their new free wifi in the city centre. From left, William Lubbock, Martin Blackwell, Rachael Fretter, Stefan,  Laura Nazmdeh, Caroline Bidewell, and Lorena Barcelo. Picture: DENISE BRADLEYStefan Gurney, centre, executive director of Norwich BID, with his team, each holding signs to go on Norwich lamp posts about their new free wifi in the city centre. From left, William Lubbock, Martin Blackwell, Rachael Fretter, Stefan, Laura Nazmdeh, Caroline Bidewell, and Lorena Barcelo. Picture: DENISE BRADLEY

Free WiFi

The BID oversaw the installation of WiFi in the city centre, which has more than 1,000 daily users and 15,000 registered profiles.

Freelance artists Paul Jennings and Mark Keene work above Pymme and Co on Ber Street on the first of the Norwich BID murals celebrating Norwich's UNESCO world heritage status as a City of Literature.
PHOTO BY SIMON FINLAYFreelance artists Paul Jennings and Mark Keene work above Pymme and Co on Ber Street on the first of the Norwich BID murals celebrating Norwich's UNESCO world heritage status as a City of Literature. PHOTO BY SIMON FINLAY

Murals

Another role the BID has played is brightening up the city through a series of commissioned murals around Norwich. The artwork be found at Ber

Street, Theatre Street, Red Lion Street and

Castle Street.

Peter Wilson speaks at the launch of Visit Norwich City of Stories at The Library.
Picture by SIMON FINLAY.Peter Wilson speaks at the launch of Visit Norwich City of Stories at The Library. Picture by SIMON FINLAY.

City of Stories

City of Stories was a destination marketing campaign in collaboration with VisitNorwich, which delivered more than 14,000 Facebook ‘likes’, more than 12,000 blog subscribers and more than 8,000 web views every month.

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