From a tunnel of light to city guides – some of Norwich BID’s success stories
PUBLISHED: 10:31 29 March 2017 | UPDATED: 12:45 29 March 2017
Norwich Business Improvement District (BID) is meeting with businesses to make its case for another five years of funding with a ballot due in the summer. Here we will take a look at some of the BID’s achievements in its first term.
Shining a light on Norwich
The first thing that remains bright in the memory is the Tunnel of Light which adorned Haymarket in Norwich last Christmas. Along with Christmas lights around the city centre the BID arranged for the UK and European first to come to the city. It proved a hit with the crowds with visitors travelling from far and wide to go shopping in the city.
Head Out Not Home
To encourage more residents and visitors to enjoy summer evenings the BID initiative Head Out Not Home arranged a series of musical performances around the city on Thursday evenings. Over a 10-week period the scheme resulted in a 7% increase in footfall.
With more than 50 volunteers the blue tabard of the City Hosts has become a familiar sight for visitors to Norwich. Since the introduction of the scheme they have helped more than 150,000 people and have now been given dementia friendly training.
Discover Norwich App
Launched in 2014 the Discover Norwich App gives visitors and residents alike access to maps, directories and what’s on guides. It has had more than 18,000 downloads and averages 2,000 monthly users.
The BID oversaw the installation of WiFi in the city centre, which has more than 1,000 daily users and 15,000 registered profiles.
Another role the BID has played is brightening up the city through a series of commissioned murals around Norwich. The artwork be found at Ber
Street, Theatre Street, Red Lion Street and
City of Stories
City of Stories was a destination marketing campaign in collaboration with VisitNorwich, which delivered more than 14,000 Facebook ‘likes’, more than 12,000 blog subscribers and more than 8,000 web views every month.