From 2017 to 2022 – what’s in the new Norwich BID plan?

PUBLISHED: 12:04 15 May 2017 | UPDATED: 12:04 15 May 2017

Norwich BID launches business plan for the next five years.

Norwich BID launches business plan for the next five years.

Archant © 2017

There are three strands to the new Norwich BID business plan, which runs from 2017 to 2022. Read more about them here:

Tunnel of Light on Hayhill, Norwich. 
Picture: ANTONY KELLYTunnel of Light on Hayhill, Norwich. Picture: ANTONY KELLY

Norwich experience:

To attract more visitors to the city centre, there are proposals to smarten up the city’s “gateways” at St Stephens Street and Prince of Wales Road with new landscaping or artwork.

A review of pedestrian signage systems is also proposed.

The Christmas lights show will be extended to new areas of the city such as Tombland and Prince of Wales Road, and the Tunnel of Light (which attracted 10 million views in 2016) and the projections on Norwich Castle will return.

Stevan Gurney, executive director of Norwich BID, takes part in a flashmob at Gentleman's Walk, to launch the new Discover Norwich App. Picture: Denise BradleyStevan Gurney, executive director of Norwich BID, takes part in a flashmob at Gentleman's Walk, to launch the new Discover Norwich App. Picture: Denise Bradley

With strong backing from local businesses the BID will work to get Purple Flag accreditation, which recognises a city’s management of its evening and night time economy.

It also plans to work with businesses and other organisations including homelessness charities to help tackle the level of rough sleeping and begging in the city centre by disseminating information about the charitable help available.

Promoting Norwich:

Riverside Walk, Norwich.
Picture: ANTONY KELLYRiverside Walk, Norwich. Picture: ANTONY KELLY

Marketing the city centre is another key strand of the BID’s masterplan.

Improvements are planned to make more use of the River Wensum, working with the local authorities and Broads Authority and using their River Wensum Strategy as a springboard.

The VisitNorwich brand is now part of the BID, acting as a vehicle for promoting the city.

The free VisitNorwich app – so far downloaded 20,000 times – will continue to be supported, with all BID businesses offered a free listing.

Funding will be made available for business promotion, a Norwich shopping and attractions map, and national and regiona digital marketing campaigns.

The Norwich, the City of Stories campaign, which has attracted 40,000 followers, will also continue.

Stefan Gurney said the BID’s aim was to put Norwich “front-of-mind” for visitors, tourists and businesses.

Voice for business:

After delivering increases in city centre footfall for the past three years against a backdrop of national decline, and cutting the vacancies rate in half, the BID has ambitious plans to help the business community.

It plans to extend its free Wifi service – which has more than 1,000 daily users – to more areas of the city centre, although it will still not be made available for commercial use.

The organisation hopes to lobby the county council for highways improvements to help shoppers and business people, and has spent almost a year monitoring traffic and congestion on the Norwich ring road to this end.

There will be money available through the Voice for Business allocation to support projects in the city in different sectors, and the BID will also provide funding for promotional campaigns, to support entrepreneurship and training, and for annual conferences for the leisure, retail and commercial sectors.

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