Former Hovells man believes his new PagePooch app will help consumers find better deals

18:39 12 February 2014

Jonathan Butcher, who has developed a new app,  PoochSuite, aimed at helping businesses monitor prices across sectors.
Photo by Simon Finlay.

Jonathan Butcher, who has developed a new app, PoochSuite, aimed at helping businesses monitor prices across sectors. Photo by Simon Finlay.

The team behind a once iconic Norfolk retail brand is hoping to help shoppers turn the tables on online retailers after developing a new app capable of alerting them to price changes.

Jonathan and James Butcher, former directors of Hovells the furniture retailer that was based in Norwich before it closed last year, have invested a six-figure sum creating the PagePooch app, which was designed locally by a Norwich-based developer.

The pair thought that if they could develop an app that could get a computer to watch prices for them and then alert them when the price dropped, they could save a lot of money.

Jonathan Butcher said: “It was when Hovells was selling furniture online we found that as we dropped a price we sold loads of that product and had believed that someone or something was monitoring our prices and alerting our customers as soon as the price dropped as we found the response in increased sales was instant. We did some research and found nothing quite like what we had in mind and so we developed PagePooch”.

Users can download a free version of the app, or for 99p upgrade to a ‘pro’ version which can provide specific details of what changes have been made.

The aim is to appeal to two markets: consumers who want to monitor prices, and those interested in specialist websites who need a quick way to be kept abreast of any changes

He added: “Our system sends an email alert or if using the app a notification direct to your smartphone when a change is detected.

“But unlike similar services we believe PagePooch is the ideal app to help those cash-strapped families as it works with most online prices and web pages and not just one and is available for free.

“But with the Pro version it can tell you what has been changed on a web page too.”

“If you are looking to buy a washing machine, it allows you to track the prices – as soon as it changes it will alert you. It works really well with things like Amazon and ebay, who change their prices many times.”

PagePooch can be downloaded for free from the Apple iTunes store or from Google Play and the mobile and desktop versions that work on tablets and desktop computers are available at



Show Job Lists


Employers in East Anglia are paying staff more and looking at benefits packages in a bid to attract and retain staff.
Photo credit: Philip Toscano/PA Wire

If you excel at your job then now might be the time to speak to your boss about a pay rise or equally look for an upgrade in your benefits package.

                                 Managing Director of Bakers and Larners of Holt, Michael Baker, pictured at the Holt department store.


Family businesses are the lifeblood of the economy, but can often be weighed down by tradition. Now a report seeks to champion the region’s oldest family firms. Business writer SABAH MEDDINGS reports.

Green 100


Enjoy the Green 100
digital edition


Mustard TV

Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Shaun Lowthorpe

Business Publishing Editor


Sabah Meddings

Business Writer


Kate Royall

Business Writer


Duncan Abel

Business Development Manager

Business Most Read


Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented

Newsletter Sign Up