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Former Echo Falls boss joins Broadland Wineries

Paul Schaafsma, the new chief executive of Broadland Wineries. Picture: Supplied by Broadland Wineries.

Paul Schaafsma, the new chief executive of Broadland Wineries. Picture: Supplied by Broadland Wineries.

Archant

A Norfolk wine supplier has made changes at the top after appointing an experienced industry leader.

Broadland Wineries has announced Paul Schaafsma will take over as chief executive of the business, while owner Mark Lansley will step back from the day-to-day running of the business to become part-time chairman.

Mr Schaafsma is a former chief executive of Accolade Wines, the world’s fifth largest wine company, which owns brands including Echo Falls and Banrock Station. He arrives with a reputation for driving the growth of branded wine businesses in the UK, Australia and worldwide.

Mr Lansley said: “Paul is a proven international brand-builder and organisation developer. He knows how to create consumer pull, and how to add value to retailer-led businesses. I can’t wait to see what synergies unfold. This is very exciting.”

Mr Schaafsma said he was excited by Broadland’s “significant untapped potential”.

“I look forward to leading, and further developing, the strong management team, and implementing an appropriate multi-channel strategy for our customers. A brand-led portfolio is likely to feature in our plans and I look forward to sharing more news shortly.”

Broadland Wineries is an international wine importer, bottler, innovator and supplier of branded and private label wines to the UK, US and Nordic markets, and operates from a base in Cawston.

The EDP/EADT Top100 company was founded in 1965 and turns over £60m, employing 130 people. It has developed wine brands including Waipapa Bay, Three Mills, Minivino and Le Soleil and since May has launched new products including TrimVin, a 187ml low-calorie wine.

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