FREE GoGoDragon! stickers in today's EDP and Evening News!

Click here

Training boost for butchers in Norwich

15:03 21 March 2014

Butcher Icarus Hines is the new President of the Norwich and Distict Master Butchers Association.

Butcher Icarus Hines is the new President of the Norwich and Distict Master Butchers Association. PHOTO: ANTONY KELLY


A series of practical events for butchers and potential apprentices in Norfolk has been attracting increasing interest, according to a specialist training enterprise.


Poultec Training, of South Green Park, Mattishall, near Dereham, has also launched an initiative with the Norwich & District Master Butchers’ Association.

At the first specialist training event to be held his year, the association’s group chairman and Cromer butcher Icarus Hines, welcomed about 40 members and their staff. In the past 12 months, the association has enjoyed a resurgence in numbers and will now be running at least four events a year.

Mr Hines, who bought the supreme champion beast at the last Norfolk Christmas Carcase Show and sale, urged fellow butchers to support the series of practical training events. He emphasised the importance of these events for the retail butchery industry because innovative ideas and presentation of products can generate new businesses from consumers and also caterers.

A demonstration of product development was given by Viv Harvey, of Raps UK, and Ian Lever, Steve Sefton and John Hollingworth, of WR Wright & Son, who brought a selection of butchery equipment and sundries.

Mr Harvey demonstrated some novel products using oil-based marinades as well as breads and pasta dishes, which could appeal to any non-meat eaters. The group rounded off the event by tasting some of the products and some marinated meats.

Leroy Burrell, who is Poultec’s industry partnerships manager, said that there has been a significant increase in the number of young people completing butchery apprenticeships.

“This is a real growth area and we’re experiencing real interest especially as traditional and craft butchers realise that that they need to recruit a new generation into their businesses,” he added. The opportunity for government training grants was also helping.

For details, contact

To contact the Norwich & District Master Butchers’ Association -



Most Read


Most Commented

Partly Cloudy

Partly Cloudy

max temp: 21°C

min temp: 14°C

Listen to the latest weather forecast

Digital Edition


Enjoy the EDP
digital edition


Broads Outdoor Festival


Enjoy the Broads
Outdoor Festival
digital edition


Eating Out in the Broads


Enjoy the Eating Out
in the Broads
digital edition


Great Days Out


Enjoy the Great Days
Out digital edition


Get Into Summer


Enjoy the Get Into
Summer digital edition