March 6 2015 Latest news:
Wednesday, July 25, 2012
As supermarket chiefs meet the farming minister in Westminster today the country is in the middle of a milk crisis pushing dairy farmers in East Anglia and across the land to the brink of bankruptcy.
A large part of the problem is that the supermarkets have been in a price war, charging ever lower prices for milk, but at the same time refusing to absorb the loss.
They have instead used their overpowering market position to push the loss on to dairy farmers, demanding they sell milk for so little in some cases the price does not cover the cost of production.
The time has come for things to change.
With a reputation as one of the toughest people in business, many stores would shudder at the thought of getting the Mary Portas treatment.