September 30 2014 Latest news:
Tuesday, June 10, 2014
The Co-op has doubled sales of its own brand bread as it presses ahead with re-launching thousands of products.
More than 2.5 million of the 75p loaves have been sold in recent weeks.
The Co-op is re-launching more than 3,800 products this year, cutting prices and carrying out major refits of 1,000 stores under a £100 million investment programme.
Steve Murrells, chief executive of Co-op Retail said: “The Co-operative was historically known for the quality of its own brand produce and we are improving our brand offer once more.”
The words ‘I’m out’ too often spell the end for an invention before it has even left the drawing board.