Cards Galore Direct on Hurricane Way, Norwich, which has gone into liquidation. Photo by Simon Finlay

A Norwich-based family company will go into liquidation on Monday after losing a key local customer.

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Eight people have been made redundant after greeting card supplier Cards Galore, which was based on Hurricane Way on the Norwich Airport Industrial Estate, saw a downturn in trade over the last nine months.

A meeting of creditors will be held on Monday when the company’s insolvency practitioner said the company would go into liquidation.

Jamie Playford, from Norwich-based insolvency company Parker Andrews, said: “There has been a downturn in the trade over the last nine months and the directors did not think it was going to be able to be revived. The market they are in is quite competitive. They have decided it is better to call it a day.”

He said that the company lost a substantial number of orders after the local retailer – which accounted for a third of its turnover – went to another supplier.

Mr Playford said there were very little assets of value and stock had been sold in the last few weeks.

The company operated as a sole trader before it was incorporated in 2007.

The liquidation of Cards Galore is the latest in a series of retailers who have got into financial difficulty.

The Suffolk-based owners of Hawkins Bazaar, Tobar, went into administration after Christmas.