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Entrepreneurs’ gift subscription service gives ladies a reason to smile every month

Korinna Howie and Leanne Florence, co-founders of gift subscription service Smileaway. Picture: Smileaway

Korinna Howie and Leanne Florence, co-founders of gift subscription service Smileaway. Picture: Smileaway

Smileaway

Not sure what to present to get for the woman in your life? A new gift ordering service could have it all wrapped up for you.

Korinna Howie and Leanne Florence created Smileaway, a gift subscription service designed for women which supplies a themed box every month filled with gifts including jewellery, chocolates and cosmetics. Subscribers can choose from the Little Black Box or bigger Beyond Black Box.

As a former army wife and the partner of a professional sportsman, Ms Florence and Ms Howie devised the subscription system to enable people to give indulgent gifts to the “lucky lady” in their lives – be it a partner, relative, or themselves.

Ms Howie said: “We wanted to provide a service to keep love and passion alive in today’s busy world. We’d seen the monthly subscription box trend cross the Atlantic and saw an opportunity.”

The Norwich-based business has also launched a one-off gift shop.

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