The city's tech businesses will take centre stage later this month when they form part of a 'trail' aimed to encouraged youngsters to consider a career in the industry.
The five-day Digital City event will take place during school half-term, from February 15 to 19, and will include more than a dozen businesses.
It has been organised by Norwich entrepreneur Kieran Miles, who hopes it will help young people understand which types of jobs are available in the city.
'I had this idea when I saw last year's Dragon trail,' he said. 'I just thought it would be amazing if we used the same concept to encourage people to find out more about our local businesses and the skills they need for you to work in them.
'We know there's a skills shortage in digital careers and we also know that Norwich has loads of exciting and interesting opportunities. I guess it just comes down to engaging people in a different way.
'Many young people don't really know where to look when it comes to finding a career and although parents are supportive, they often don't understand what digital jobs look like, therefore this project should hopefully open up new doors, perspectives and lots of conversation.'
Also supporting the event is Julie Bishop, founder of Jobhop, who said many young people did not realise how important their digital skills could be to businesses.
Miss Bishop said: 'Many of our young people have these skills but it's about letting them know they are in desperate need by businesses.
'Digital City will help let them know what type of jobs are out there.'
The businesses will take part in the trail on one or more of the days. Visit wearedigitalcity.org for more information. Students, entrepreneurs and parents have been encouraged to take part.
Are you launching a new business? Call Sabah Meddings on 01603 772879 or email sabah.meddings@archant.co.uk.
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