Tuesday, January 14, 2014
Food and drink brand Crosse & Blackwell is investing a further £2m in a new marketing campaign which includes TV advertising, national radio sponsorship, and national press advertising.
The TV advert showcases the firm’s Best of British soup range highlighting the brand’s commitment to British farming and quality ingredients.
Since its re-launch in 2012, Crosse & Blackwell has added more than £5m in incremental sales to the ambient wet soup category. Part of the Princes Group, the majority of its products are produced by factories in Long Sutton and Wisbech.
Chris Wright, marketing director for Crosse & Blackwell, said: “Crosse & Blackwell is a British brand with great heritage. We want to use our campaign to increase brand awareness, communicate product quality and drive trial of our range.
“Consumers are keen to buy British, and the quality of the products supplied by our British farmers is extremely high. We are committed to British sourcing and this will continue to be a major part of our marketing communications and advertising campaigns in 2014.”
The new boss of the Castle Mall believes the shopping centre and surrounding businesses will see an upsurge in shoppers once its restaurant quarter is finished.