A young businessman who started an electric bike venture in north Norfolk has been named among the top 30 up-and-coming young movers and shakers in the cycle trade.

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David Wood, 29, runs Electrifying Cycles at Cromer has earned the accolade from the BikeBiz magazine and website which seeks to highlight the younger people making an impression in the industry.

He has been running the business in part of his father Myrton’s mobility centre on Church Street for 18 months - and has helped increase the parent company’s turnover by 20pc as well as raising the profile the enterprise locally and nationally, said award organisers.

Mr Wood, a former North Walsham High School and Paston College student, initially studied psychology at the University of Essex then went into local government, where he did a business diploma, and worked in the economic development section of Suffolk County Council doing an offshore wind project, which sparked his interest in business.

“There was a trend towards green business and I saw an opportunity for electric bikes,” said Mr Wood from Trimingham.

Users of electric bikes were changing - away from the earlier image of elderly people wanting some power assistance because they were struggling to pedal their trusty cycle, and towards a new generation of younger commuters.

“With the cost of fuel, electric bikes are now a viable way of commuting five to 10 miles. There is still exercise, but you can arrive at the office not pouring with sweat and need of a shower,” he explained.

He was selling electric cycles ranging from foldaways to mountain bikes and from £799 to £1600, including doing home visits, and with customers in their 40 and 50s.

The business, where he did sales, branding, marketing and the website, was small but sustainable, but he hoped to grow into one of the top cycle shops in the east of England into the longer term.

Mr Wood was pleased and amazed with the recognition from BikeBize which would help put his venture on the map.

“It also shows that in the current climate there are massive opportunities,” he added.

For more information visit www.electrifyingcycles.co.uk, the shop at 2 Church Street Cromer or call 01263 513631.

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