Co-op doubles sales of own brand bread

09:03 10 June 2014

Co-operative food store. Photo Nick Ansell/PA Wire

Co-operative food store. Photo Nick Ansell/PA Wire

The Co-op has doubled sales of its own brand bread as it presses ahead with re-launching thousands of products.

More than 2.5 million of the 75p loaves have been sold in recent weeks.

The Co-op is re-launching more than 3,800 products this year, cutting prices and carrying out major refits of 1,000 stores under a £100 million investment programme.

Steve Murrells, chief executive of Co-op Retail said: "The Co-operative was historically known for the quality of its own brand produce and we are improving our brand offer once more."

Search hundreds of local jobs at Jobs24


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Eastern Daily Press visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Eastern Daily Press staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Eastern Daily Press account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Management Jobs

Show Job Lists


Emma Watson and her daughter, H who was the inspiration for Little Hotdog Watson.

Norwich-based designer, Emma Watson, tells us why she decided to start her own business and reveals the special meaning behind the company’s unique name, Little Hotdog Watson.

Green 100


Enjoy the Green 100
digital edition


Mustard TV

Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Business Most Read


Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented

Newsletter Sign Up