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City entrepreneurs face challenge to create a start-up business in 54 hours

PUBLISHED: 09:38 12 November 2015 | UPDATED: 11:06 12 November 2015

The Sync the City event at the King's Centre. Team Trip Roulette, at work creating last minute travel arrangements where the destination and accommodation are unknown. From front left clockwise, Paul Sparkes, Dan Crowe, Dan Banks, Kevin Smith, Maxine Green, Rebecca Rylott, Jane Botcherby, and Elizabeth Scholefield. Picture: DENISE BRADLEY

The Sync the City event at the King's Centre. Team Trip Roulette, at work creating last minute travel arrangements where the destination and accommodation are unknown. From front left clockwise, Paul Sparkes, Dan Crowe, Dan Banks, Kevin Smith, Maxine Green, Rebecca Rylott, Jane Botcherby, and Elizabeth Scholefield. Picture: DENISE BRADLEY

Norwich’s technology sector has challenged a band of entrepreneurs to create start-up businesses in 54 hours.

The Sync the City event will see groups of software developers, product designers and students pitch ideas to industry professionals in a bid to launch a new company and win £4,000 worth of cash prizes.

The event – organised by Sync Norwich co-founder John Fagan and the University of East Anglia – starts on Thursday November 19 at 4.30pm and lasts until Saturday November 21 at 10.30pm. It will be held at the King’s Centre in Norwich.

Judges for this year’s challenge include Jon Bradford, managing director of start-up accelerator Techstars; Juliana Meyer, chief executive of music-streaming website SupaPass; Grant Hardy, managing director of Lowestoft-based technology business Liquid 11; and Julie West, growth programme coordinator at the New Anglia Local Enterprise Partnership.

Last year’s event saw one Sync the City team, Co Travel, join forces with Loyal Taxis on Cattle Market Street after developing a smartphone app encouraging people to share taxi rides to reduce the cost of fares.

Organisers expect to see 40pc more people attending the event this year, with staff and students taking part from Proxama, Neontribe, Made Agency, Axon Vibe, Foolproof, Rainbird, University of East Anglia, Norwich University of the Arts and The College of West Anglia.

In 2014, Norwich was pinpointed as an up-and-coming tech city by Tech City UK – a body launched by the government in 2010 to diversify the London economy away from financial services and capture the growth potential of technology companies.

• Watch startup finalists pitch their businesses created in 54 hours by registering for the event here syncthecity.eventbrite.co.uk

• Do you have a business story? Contact business editor Ben Woods on 01603 772426 or email ben.woods@archant.co.uk

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