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Businessman goes vegetarian with new venture

10:00 15 September 2012

Vijay Jetani, centre, at his new vegetarian Indian restaurant Namaste India in Opie Street, with his wife Urmila, and chef Naresh Kanthasamy. Picture: Denise Bradley

Vijay Jetani, centre, at his new vegetarian Indian restaurant Namaste India in Opie Street, with his wife Urmila, and chef Naresh Kanthasamy. Picture: Denise Bradley

Archant

A Norwich businessman has invested £35,000 in opening a new vegetarian Indian restaurant, which he believes will be the first of its kind in Norfolk.

Vijay Jetani and his wife Urmila are aiming to target the busy lunch time market with the venture Namaste India in Opie Street, with a buffet-style menu from 11.30am to 2.30pm as well as an evening table service from 6.30pm to 11pm.

The former Norwich Business School student, who also set up the Lili Coffee Café in Sackville Place, off Magdalen Street in 2010, said the couple had settled on Opie Street for their new business after an extensive search for the right location.

He said the aim of the businesses was to change the image of Indian restaurants in the city as well as encouraging more people to try vegetarian dishes.

The restaurant will serve south Indian, north Indian and Gujarati food.

“Our primary aim is to provide great food for all with Indian customs in a comfortable and fun environment, but always with a view to being a cruelty free restaurant,” he said.

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4 comments

  • Well this restaurant clearly isn't for you Bookworm. How very ignorant of you to assume that the restaurant is serving vegetarian food to maximise profits. I hope, and i'm sure it will do very well.

    Report this comment

    kyle.paulin

    Wednesday, September 19, 2012

  • Not Everybody does Bookworm, for heavens sake. Indian restaurants have always caterted well for vegetarians and this is a welcome addition. I hope the restaurant does well.

    Report this comment

    Lesa

    Monday, September 17, 2012

  • max the profits why dont you? i like meat.

    Report this comment

    bookworm

    Monday, September 17, 2012

  • i suppose if he makes veg tasty its a big plus. i have never tried it so cant really say.

    Report this comment

    bookworm

    Thursday, September 20, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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