Bumper Broads trade for Hoseasons

15:45 23 April 2014

Boats moored up on Thurne Dyke with Thurne Mill in the background.
Picture: James Bass

Boats moored up on Thurne Dyke with Thurne Mill in the background. Picture: James Bass

Archant Norfolk Photographic © 2014

The boss of EDP Top100 firm Hoseasons is predicting a possible “bumper sold-out summer” for Broads boating firms as bookings momentum continues to gather.

Simon Altham, managing-director of the Lowestoft company, said: “On Good Friday departures, every Broads boat we had was out, making the waterways really busy.

“But what bodes really well for the season ahead is that in the past week, Broads bookings have been up 80pc on the same time last year.

“That surprises me because during school holidays we normally see a slowdown in bookings.”

He said the bookings included an unprecedented number of customers new to boating and to Hoseasons and there had been a spike in fresh bookings from the east Midlands and Essex areas.

Mr Altham said: “Boating has become the jewel in the crown for Hoseasons and we are seeing a real renaissance in the Broads. I would advise people to book early as we may be heading for a bumper sold-out summer.”

He said the level of investment by boating firms in new modern cruisers was a key factor and hailed the trialling of free wi-fi on hire boats as “the most exciting development on the Broads for a long time”.

He said: “Everyone loves new boats and all the innovation and investment means we can go out to customers with great stories about home-from-home comfort and new technology such as bow thrusters. It all gives people that reassurance factor.”

Hoseasons has sought to build on the momentum with a new £200,000 commercial - the first to focus purely on the Broads since its iconic 1970s advert set to the tune of Messing about on the Water - which has gone out to on on-demand television and Youtube.

Search hundreds of local jobs at Jobs24


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Eastern Daily Press visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Eastern Daily Press staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Eastern Daily Press account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Management Jobs

Show Job Lists


Steve Beber, left, chief executive,, and Mike Pettitt, chief technical officer, of TRACKIT Solutions. Picture: DENISE BRADLEY

Future50 member TRACKIT Solutions has big plans which could transform the business in 2017, as SHAUN LOWTHORPE reports.

The installation vessel Giant 7 being used to install turbine jackets at Wikinger.

The East Anglian coastline is becoming a world leader for the offshore wind industry – but the lessons are being imported from abroad. Business editor MARK SHIELDS visited Germany’s Wikinger wind farm to find out more.

Green 100


Enjoy the Green 100
digital edition


Mustard TV

Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Business Most Read


Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented

Newsletter Sign Up