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Build a start-up business in 54 hours – Norwich event throws down gauntlet to region’s entrepreneurs

PUBLISHED: 15:46 24 October 2014 | UPDATED: 15:46 24 October 2014

John Fagan of Sync Norwich

John Fagan of Sync Norwich

Tim Stephenson Photography

Norfolk’s entrepreneurs are being challenged to create a start-up business in 54 hours as part of a new event designed to put Norwich’s digital creative sector on the map.

Sync the City will give program developers, software developers, designers and students the chance to win £3,000 and pitch their ideas to leading industry figures, including Anastasia Emmanuel from crowdsourcing platform Indiegogo, Jon Bradford from TechStars and James Duez, a serial entrepreneur turned angel investor.

The event will be held at the King’s Centre, King Street in Norwich from November 20 to 22 and will feature Emma Swift from Tech City UK as the keynote speaker.

– For more information about the event click here –

John Fagan, from SyncNorwich, one of the event sponsors, said: “Start-up weekends are a global movement in the tech community. They prove it really is possible to create a tech business from scratch in 54 hours. Sync the City is a platform to bring people together from public, private and education sectors to collaborate in small teams and have fun. If the teams come up with an amazing product concept and prototype, then that would be the cherry on the cake.”

After pitches on day one, teams will build their businesses over days two and three, before presenting their business for judging.

Mentors providing a helping hand over the three days will include Ha Cole, enterprise architect at Microsoft; Ben Riches, digital integration director at Aviva; Ali Clabburn, managing director and founder of liftshare.com and Ben Taylor, chief executive and co-founder of Rainbird.

Fiona Lettice, professor in innovation management at UEA’s Norwich Business School, said: “Norfolk is already home to a rapidly growing number of technology innovators turning their creative ideas into real business, and Sync the City will bring together the strength of Norwich’s tech community in one place. The judges and mentors can offer real-life advice whilst we hope the competition will kick start the developments of the next generation of Norfolk tech companies.”

The event has been funded by HP, Norfolk County Council, NEMODE (New Economic Models in the Digital Economy), Rainbird and the University of East Anglia.

Anyone wishing to be part of a start-up team, or interested in being an audience member on Saturday night only, can register and get tickets at www.syncthecity.com. The website includes information about the agenda, judges and mentors, or contact the UEA Events team with any queries by emailing careers.events@uea.ac.uk

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