Search

Black Friday, Cyber Monday and sales behind 11pc rise in department store sales

12:05 22 January 2016

File photo dated 27/11/15 of shoppers on Oxford Street, London, as extended Black Friday and Cyber Monday sales saw a shopping surge for department stores, which raked in an almost 11% increase in sales on the previous year, official figures suggest. Photo credit: Lauren Hurley/PA Wire.

File photo dated 27/11/15 of shoppers on Oxford Street, London, as extended Black Friday and Cyber Monday sales saw a shopping surge for department stores, which raked in an almost 11% increase in sales on the previous year, official figures suggest. Photo credit: Lauren Hurley/PA Wire.

Extended Black Friday and Cyber Monday sales saw a shopping surge for department stores, which raked in an almost 11pc increase in sales on the previous year, official figures suggest.

The bumper sales moved from a one-day event, helping to spread spending over November and December last year, the Office for National Statistics (ONS) said.

Overall sales last month were up 2.6pc compared to December 2014, but down by 1pc on November last year.

Shoppers continued to take advantage of web-based deals, with online shopping accounting for around one in every £8 of retail spending last month, not counting fuel sales.

The average weekly spend online was £837.2 million - and while the value of online sales was down 5.2pc on November, it grew by 8.2pc year-on-year.

Mild weather in December accounted for a 4.2pc fall in clothing and footwear sales, the ONS said.

Retailers including Next, Marks & Spencer and Sports Direct have all blamed an unseasonably mild start to winter for poor trading over the festive season.

The amount spent in the retail industry fell by 1pc compared to December 2014, and by 1.4pc compared to November last year.

The ONS said: “We have seen a slightly different spending pattern in department stores in 2015 where higher year-on-year growth has been reported in December 2015 compared with December 2014.

“This suggests that the pattern of spending has changed between 2014 and 2015 as department stores moved from a one-day ‘Black Friday’ event to week-long events including ‘Cyber Monday’ and therefore spending was more spread out over the two months.”

Consumers, including motorists, benefited from price reductions, as average store prices fell by 3.2pc, the 18th consecutive month of year-on-year price falls.

In good news for the retail industry things have been on the up for almost three years. December was the 32nd consecutive month which saw a growth in the quantity shoppers are buying.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Eastern Daily Press visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Eastern Daily Press staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Eastern Daily Press account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest from the EDP

Most Read

Featured Pages

Most Commented

Overcast

Overcast

max temp: 14°C

min temp: 10°C

Listen to the latest weather forecast
HOT JOBS

Show Job Lists

Digital Edition

cover

Enjoy the EDP
digital edition

Subscribe

Newsletter Sign Up