It has been a merry festive period for family-owned department store Palmers, which has increased its monthly sales figures by 50pc on last year after launching a new website.

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The company said online shoppers had flocked to its new website over the festive period and in the three days following Christmas Day. In just 72 hours, shoppers collectively placed more than 60 orders, with luxury bed linen, wine glasses and champagne flutes topping the list.

Palmers is still owned and run by descendants of the store’s founder, Garwood Burton Palmer, and turns over around £15m a year. It employs 300 people across its five stores in Great Yarmouth, Dereham, Lowestoft and Bury St Edmunds.

The store said December was the most successful month ever for the store, with online takings beating the total revenue made in October and November combined.

Emma Sturrock, Palmers’ website manager said: “Customers are interested in our higher-priced branded ranges such as Kylie, Kirstie Allsopp and Cath Kidston – all of which have been marked down for our big winter sale. On top of having an easy-to-use website, being independent is certainly part of our appeal.”

5 comments

  • bw, believe me I`m still here. But forbidden by the Grosskontrolleren. Trolls, anyway!

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    Mad Brewer

    Wednesday, January 4, 2012

  • Life is all lovely on your Bank-Holiday weekend with furniture and on-line shopping. All on unlimited credit. You do believe it, bookworm. But rather you didn`t have to? Orwell said "If there`s any hope it lies with the Proles"- ish, Sadly he got that one wrong. 1984 seems such a long time ago. The proles are nice and happy, though so that`s ok. Sofa-so good. Is Kirstie Allsopp a brand of particularly overstuffed settees?

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    Mad Brewer

    Wednesday, January 4, 2012

  • 60 orders in 3 days is a start.... We managed 500 in the same period which underlines the fact that online shopping is the way forward for all businesses. The reality is that people prefer the convenience of online and prices can be readily compared leading to better value

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    platten_p

    Sunday, January 1, 2012

  • 60 orders in 3 days is a start.... We managed 500 in the same period which underlines the fact that online shopping is the way forward for all businesses. The reality is that people prefer the convenience of online and prices can be readily compared leaving to better value

    Report this comment

    platten_p

    Sunday, January 1, 2012

  • can't believe it!!!

    Report this comment

    bookworm

    Sunday, January 1, 2012



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