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Bertrams owner reveals group name change

11:16 18 March 2014

Bertrams Books premises  at Broadland Business Park just outside Thorpe St Andrew, Norwich

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Bertrams Books premises at Broadland Business Park just outside Thorpe St Andrew, Norwich .

The parent company in charge of Norwich-based Bertram Books is changing its name as part of a rebranding project.

Smiths News is renaming itself Connect Group in a move that will create three new divisions within the organisation: Connect News and Media, Connect Books, and Connect Education & Care.

However, the company confirmed that businesses within the group – including Bertrams – will not undergo a name change. It came as the firm said it remained focused on delivering 50pc of operating profit outside of newspaper and magazine wholesaling by 2016.

Mark Cashmore, group chief executive, said: “Our new name and company identity is a landmark change for the group. Since 2006 we have made substantial progress in growing market share and successfully diversifying in to new sectors and markets.

“This change will allow us to retain our existing brands and their customer relationships whilst providing a clear and unifying structure to the organisation as we continue to enhance shareholder value.”

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