Search

Bertrams owner reveals group name change

PUBLISHED: 11:16 18 March 2014 | UPDATED: 11:16 18 March 2014

Bertrams Books premises  at Broadland Business Park just outside Thorpe St Andrew, Norwich

.

Bertrams Books premises at Broadland Business Park just outside Thorpe St Andrew, Norwich .

The parent company in charge of Norwich-based Bertram Books is changing its name as part of a rebranding project.

Smiths News is renaming itself Connect Group in a move that will create three new divisions within the organisation: Connect News and Media, Connect Books, and Connect Education & Care.

However, the company confirmed that businesses within the group – including Bertrams – will not undergo a name change. It came as the firm said it remained focused on delivering 50pc of operating profit outside of newspaper and magazine wholesaling by 2016.

Mark Cashmore, group chief executive, said: “Our new name and company identity is a landmark change for the group. Since 2006 we have made substantial progress in growing market share and successfully diversifying in to new sectors and markets.

“This change will allow us to retain our existing brands and their customer relationships whilst providing a clear and unifying structure to the organisation as we continue to enhance shareholder value.”

Search hundreds of local jobs at Jobs24

Comments have been disabled on this article.

Management Jobs

Show Job Lists

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Insight

Matthew Taylor’s review of UK employment practices is intended to help inform legislation changes to accommodate new employment models. Bethany Whymark gauges the business reaction.

Green 100

cover

Enjoy the Green 100
digital edition

Read
0

Meet the Team

Mark Shields

Business Editor

|

Chris Hill

Agricultural and Farming Editor

|

Business Most Read

Awards

Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented