Norfolk Business Awards 2018

Beetroot producer hits South African market in time for Christmas

PUBLISHED: 08:36 18 December 2017 | UPDATED: 08:36 18 December 2017

Goods being loaded for export form Heathrow. Picture: Heathrow

Goods being loaded for export form Heathrow. Picture: Heathrow


A spike in beetroot sales from an East Anglian producer has meant 14 tonnes of the purple vegetable have been flown out of Heathrow ahead of Christmas.

Love Beets, based near Ely in Cambridgeshire, has had strong sales in South Africa in the run-up to the festive season after launching in the country earlier this month.

The company sells pre-cooked beetroot packs and juices and also exports to the United States and United Arab Emirates via Heathrow.

With South Africa celebrating Christmas during its summer months, the company is hoping salads and cold snacks will prove popular.

Love Beets said it had already shipped five containers to the country and was hoping the 
root would catch on all year round.

The producer has been highlighted by a campaign run by Heathrow, through which 143,000 tonnes of goods are exported in the month to Christmas.

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