Asda refused permission for a new store in Norwich

PUBLISHED: 16:04 20 September 2012 | UPDATED: 00:22 21 September 2012

An artist's impression of plans for a new Asda supermarket off Hall Road in Norwich.

An artist's impression of plans for a new Asda supermarket off Hall Road in Norwich.

Submitted - November 2011

Asda has dramatically been refused permission for a new superstore in Norwich.

The Hall Road site for the proposed new Asda store. The Hall Road site for the proposed new Asda store.

Norwich City Council’s planning committee today decided to refuse permission for the store at the old Bally Shoe Factory site in Hall Road, which Asda bosses said would have created 300 jobs.

But the committee decided by five votes to four to reject the scheme, saying the superstore was too dominant for a district centre, the plans did not make best use of a brownfield site, protected trees would be removed, and pedestrian access was not good enough. Another reason for refusal was the dominance of the car park.

The store would have had a net floor space of 3,406 square metres and would have formed part of a new district centre, also including a pub, a community centre, a gym, a 334-space car park, four industrial units and four units which could have been used for retail, takeaways or cafes.

Representatives for Chapelfield Shopping Centre had also raised concerns the development could threaten the vitality of the city centre.

While officers at City Hall said the level of floor space in the superstore would be “disproportionately large”, they said councillors had to balance their decision with the other economic and community benefits the development would bring.

Asda had said up to 300 jobs would be provided within the superstore, and a further 125 over the rest of the development.

The scheme had been backed by a number of families who live in nearby Tuckswood and Lakenham, who were looking forward to the jobs it would create and having a superstore on their doorsteps.

Asda, which held public exhibitions on the plans last December, had said the proposals include much more than just providing a superstore and would regenerate a “significant location” in the city.

As reported in the Norwich Evening News, the development plans for the area were put on hold for several years after the recession put an original £122m plan for the Harford Place site on hold.

See tomorrow’s paper for the full story.

Related articles

Search hundreds of local jobs at Jobs24

Comments have been disabled on this article.

Management Jobs

Show Job Lists

Newsletter Sign Up

Sign up to receive our regular email newsletter


One of Lowestoft’s biggest employers has converted spare work space into a badminton court so staff can play their favourite sport at lunchtime.

Firms which breach data protection rules are getting off lightly and could soon face multimillion pound fines, according to a Norfolk cyber security expert.

Green 100


Enjoy the Green 100
digital edition


Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Business Most Read


Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented