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Apple HomePod goes on sale in the UK

Undated handout photo issued by Apple of the HomePod. The technology giant's take on the smart home speaker, designed to rival Amazon Echo and Google Home, has gone on sale in the UK. Picture: Apple/PA Wire

Undated handout photo issued by Apple of the HomePod. The technology giant's take on the smart home speaker, designed to rival Amazon Echo and Google Home, has gone on sale in the UK. Picture: Apple/PA Wire

HomePod, Apple’s take on the smart home speaker and designed to rival Amazon Echo and Google Home, has gone on sale in the UK.

The £319 speaker is seen as a high-end alternative to Amazon and Google’s popular devices, and uses Apple’s own virtual assistant Siri to carry out voice commands.

The device had initially been due to launch in December, however Apple delayed the release saying it needed a “little more time” on the speaker.

In early reviews the HomePod has been praised for its audio quality, but the intelligence and ability of Siri – compared to Amazon Alexa and the Google Assistant – and its comparatively high price have been questioned.

Apple’s Phil Schiller said the focus of HomePod was on audio quality. “We’re so excited for people to get HomePod into their homes, apartments and businesses to hear it for themselves. We think they will be blown away by the audio quality.”

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