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Free, next day delivery and a focus on low prices have helped retailer Mattressman to rapid growth in recent years.

And the approach is proving a hit on the internet with 10 new online stores launched in the past 12 months.

Based in Norwich, the company was set up by Andrew Kerry in 2000, and now operates from 12 premises across the East of England.

Following astronomical growth between 2005 and 2008, the company was last year named as the sixth fastest growing nationally in the Sunday Times Fast Track 100.

And in the past year Mr Kerry has unveiled 10 new Manstores websites.

The sites, which include pillowman.co.uk, duvetman.co.uk and bedman.co.uk, each specialise in a particular type of product.

And the approach has proved a success, with growing sales across the country. Mr Kerry said: The Manstores are doing very well. Sales are increasing month-on-month and by March next year the websites could make up 10pc of business or more.

I would like to open another 10 next year. Turnover has increased from about 11m to 13.3m over the past year, with the number of staff up from 80 to 97, and sales at Mattressmans bricks and mortar stores have also remained buoyant, with more locations set to be announced next year.

Mr Kerry is also considering diversifying into new markets, including wine, underpinned by the firms existing website and IT structures.

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