November 27 2014 Latest news:
By DAVID BALE
Tuesday, August 14, 2012
Business bosses are being urged by the Norfolk Chamber of Commerce to get an “edge” over their competitors by making the most of social media sites.
Social media has grown in leaps and bounds in the last few years to become a very powerful micro business tool.
It provides something that did not exist before – the ability to market a business, regardless of its size or budget, cost effectively to potential customers.
Norfolk Chamber of Commerce’s chief executive officer, Caroline Williams, said: “In these competitive times, social media can give businesses a real edge and it has transformed the way we do business.
“Research shows that companies using social media are making more money, but many businesses remain confused about how to use the technology to boost sales.
“And there are quite a few well-established companies that are not getting involved.
“Social media is not something you can ignore and if you don’t get involved, then it will happen with or without you. It’s all about having a profile and letting people know that you exist, and that you have expertise in a certain area.”
The Norfolk Chamber of Commerce is staging an ‘Engaging Customers Using Social Media and Technology’ event at Epic Studios in Magdalen Street, Norwich, on September 14. It will deliver practical help and advice to businesses who want to use social media to maximum effect and build invaluable relationships with customers.
It will also reveal the methods, tricks and tips to using it successfully and how, over time, solid relationships with customers can be built.
The event will feature a strong line-up of national and local industry expert speakers, including Will King, founder of King of Shaves.
He said: “My talk will centre on the importance of being in the eye of the hurricane, embracing change as a constant, how word of mouth is now word of mouse and how there has never been a better time for companies to embrace social media, social marketing and more.”
Also speaking at the event will be Duncan Johnson, founder of Yodelay.com, Richard Nicholson, marketing manager and UK giving manager of Dell UK, and Jonathan Thursby, owner of Epic TV and Extreme Video.
Bosses at automotive group Caterham are locked in crunch talks to determine the fate of its business in Norfolk, the EDP understands.