If your business has recently started running its own social media sites, then you’ll probably be aware of how much conversation it can generate - and how much fun it can be to connect with your clients, both long-term and new. You could be forgiven for thinking that very little can go wrong, as it all seems remarkably easy to engage people online and use a relatively small amount of effort to speak to the people that drive your business.
When Facebook founder Mark Zuckerberg predicted the death of email back in November 2011, due to the social networking site’s new instant messaging service, a flurry of reaction articles appeared both lauding and mocking his prediction.
So the Greek unions called a general strike against their Government’s planned austerity measures, just after Greece’s critical Euro-zone bail-out was put into limbo.
During the recession of the early eighties many banks lent money unwisely and were held to account, all of which seems to have been forgotten in the years leading up to the financial melt down of 2008.
Effective management of change is a challenge that will be faced by all businesses in 2012.