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Adnams and Bitburger renew deal

11:00 03 November 2012

Adnams has been included for the first time in the annual "CoolBrands" listing

Adnams has been included for the first time in the annual "CoolBrands" listing

Archant

Suffolk brewer Adnams has renewed a 10-year rolling distribution agreement with Germany’s leading beer brand Bitburger.

Both companies have worked closely together for more than 20 years during which the range of products has extended to include a black lager in Kostritzer, wheat beers in Benediktiner and Licher, Konig Pilsner and the latest addition Wernesgruner Pils.

Maxwell Bond, Adnams sales director, said: “The relationship between Adnams and Bitburger is extremely strong – we share similar characteristics and philosophies. Both are proud of their heritage, yet modern in outlook.

“We both produce premium products and are committed to the very finest crafted beers that the ever-discerning customer demands. This long-term deal enables us to commit to the high-quality marketing investment that Adnams is well known for.”

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4 comments

  • Makes sense. The lactic-flavoured Bitburger makes even Adnam`s seem drinkable in comparison.

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    Mad Brewer

    Sunday, November 4, 2012

  • I'll stick to Green Jack ales!

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    BlueRobin

    Sunday, November 4, 2012

  • There they are! Agree with BlueRobin. Green Jack beers are superb. Adnam`s is sustained by reputation and marketing. Well worth avoiding if there`s any alternative. Except that sour soda-water, Bitburger.

    Report this comment

    Mad Brewer

    Wednesday, November 7, 2012

  • Content vetoed, clearly. Are Adnam`s immune to adverse comment? Little England.

    Report this comment

    Mad Brewer

    Wednesday, November 7, 2012

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