Category 13: Best Marketing Initiative
Award
in
association with
Leisure Target
This award is open to all tourism businesses who can demonstrate creative
and customer driven marketing initiatives that inspire the target market
and that have achieved their intended goals.
Submissions could include print advertising, poster campaigns, websites, broadcast media, vehicle advertising and consumer events.
The judges will be looking for effective use of the chosen medium, a compelling customer proposition, evidence of increased sales or awareness and novel approaches to reaching the marketplace.