Your chance to help one of
Norfolk's rising stars

A message from Barry Dennis,
Managing Director, Archant Norfolk

James Auckland is a promising, nationally recognised tennis protégé and he's from Norfolk. He is 342 in the world rankings, and is the British number 7. He is also the fastest rising British player in the world rankings, with even greater prospects for the future.

Last year, because of his performance as the fastest rising British tennis player in the Country he was given a wild card to play in the All England Lawn Tennis championships at Wimbledon, but because of a, now cured, foot injury, he could not take part.

James has the talent to break into the world top 200, but needs to play well in all of the tournaments around the world in order to increase his rankings. The difficulty for most up and coming sportsmen and women is realising the funding to be able to reach the top levels, where prize money can then cover the costs of travel, accommodation, etc.

This letter is to seek your help in providing James with the all important funding for the next 12 months. We are approaching a select, few companies with a choice of sponsorship packages which will raise money for James.

I should point out that all funding raised by this will go straight to James. We are merely using our resources to help to organise this funding for one of Norfolk's rising stars.

Additionally we are kick-starting the campaign with Archant Norfolk taking the first Gold Sponsorship, which will provide James with the first £1,500 toward his £20,000 travelling and living costs which he needs.

The packages include a voucher to advertise in any one of our newspaper titles as well as a range of additional benefits, so that your Company gets something of commercial use out of the sponsorship arrangement. James will even come to your offices to help staff work out a fitness programme or coach staff who play tennis as part of the arrangement.

Our editors are also behind this campaign and all sponsors will be recognised editorially, so there are PR spin off benefits too. You will also see that this letter includes endorsements about James's prospects from people who are well placed to comment.

We would not normally seek to help an individual in this way, but we feel that the benefit to Norfolk of James doing well far outweighs the traditional policy of reserving sponsorship activity to bona fide charities. This opportunity allows us to put something back into the community we reach, for the overall good of Norfolk.

More about James Auckland
How you can help
James Auckland home page