Everywhere farmers are under pressure. Supermarkets control the prices and both farmer and consumer lose out.

For every £1 you spend in the supermarket farmers only get 9p on average.

You can buy meat and vegetables from the other side of the world in the superstores - but how often can you find Norfolk produce on their shelves? Why load up lorries and trek in the food from hundreds of miles away when we have top-quality products on our doorstep?

Here at the Eastern Daily Press we know Norfolk-produced food is the best in the world. And we believe in supporting our local community.

While other regions struggled under the scourge of BSE and foot and mouth, Norfolk remained clear. Our farmers care about their livestock and their produce and we want to give them a local market which is easy to use, direct and online.

The consumer, too, will benefit from better-quality, fresher food bought directly from the producer.

High-quality food, produced, sold and consumed locally - it's the future of farming.