A word from our sponsors - Horners The Auctioneers

What do you want from an auctioneer? This was the question put to clients of Horners Auctioneers at their Acle Auction Gallery, where monthly auctions of antiques, fine art and collectables are held on Saturdays.

When they analysed the results, the consensus was that the clients didn’t just want a perfect service they wanted a remarkable service.

Having asked the question, Horners decided that there must be a positive response, if this was what clients wanted, then they should have it.

After consultation with an independent expert Horners have started a project of continuous improvement in customer service. All staff members have volunteered to undertake advanced training and assessment to increase efficiency and service beyond the present standard.

Services already in place include free home visits to advise on valuation and marketing of antiques, fine art and collectables. Plus careful collection of goods by experienced polite staff, digital photography of every lot, with cataloguing, detailed condition reports, guide prices, and security marking.

Worldwide marketing is already operational through fully illustrated websites of Horners, Invaluable, and Antiques Trade Gazette. Internet and telephone bidding is a major factor in obtaining good auction prices and absentee clients are able to rely upon the expertise and integrity of a business in operation since 1890.

To extend the global marketing concept Horners are now committed to a new live internet bidding system. This system will allow buyers and sellers to watch and hear the auction live as it proceeds in real time, and buyers can join in and bid live from the comfort of their own home or office anywhere in the world.

This new facility will certainly increase the established family of buyers who regularly bid by e-mail and telephone.

Telephone connection is of course still important and the “Skype” system which allows free telephone calls from anywhere in the world is already installed and working. Customers in the United Kingdom are of course able to contact Horners free of charge on 0800 975 4416.

Horners are now firmly in the business of creating “Lifetime Customers” based upon remarkable service.

* If you would like to be kept informed of this continuous improvement programme, contact the friendly family team at Horners on 0800 975 4416.